Searching Sustainably

Happy New Year one and all – It’s 2017, at last!

And so, to start the Sustainable Revolution, we’ll be changing a daily habit: the Google search!

Whether it’s at work, at home, or a sneaky one under the table at a pub quiz, we all do it. What’s wrong with googling it, I hear you say? Well, search engines and data centres (where the super computers are) use 1.1% – 1.5% of the worlds electricity, according to this vision64 article. Just one Google search is equivalent to driving your car 3 inches!

Now, I have nothing against Google, there’s just a more sustainable alternative we should all use. The revenue generated by the adverts placed on Google and other search engines generally goes into profit and undoubtedly lines some fat cats silk pockets. This isn’t 2016, we know profit ≠ people + planet.

Switch your usual search engine for Ecosia. The search engine on a mission to make the world a greener place; 80% of their profits goes to supporting non-profit conservationist orgranisations. It was set up in 2007 and has since raised over $1.5million for rainforest protection. Currently they are supporting the forestation of Burkina Faso and have already supported the forestation of  5,991, 63 trees (at time of writing)!

Even using Ecosia you’re still using  IT and therefore emitting CO2*, but if you ‘re going to search you may as well search sustainably and plant some trees.


*Assuming in the creation and generation of your computer, it’s electricity, the internet, the database and all that magic that happens for computers to give us answers, there’s energy from non-renewables used.



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